"Strategy and its execution is a vital component in marketing, and although it's essential to have a strategic overlay it is often ignored. Marketing won't work well without strategy"
About Us
blinc was founded on the Northern Beaches of Sydney with one objective - to help.
COVID decimated businesses, and entire industries, but how do those business reclaim their market share in a changed world? And how do they afford it?
I have seen so many businesses close… wonderful businesses that none of us can use anymore. Business owners are often passionate about their offering but that doesn’t mean they know how to get their message out to their prospective customers and clients.
And quite often, the fear of doing the wrong thing stops them from doing anything.
They may also be concerned about the cost – especially in this inflationary environment.
I hate to see small businesses being taken advantage of because they don’t know they are being over-charged for complicated, and - sometimes unnecessary - solutions.
With over 30 years’ experience in marketing and communications, I can work with you in a tailored and cost-effective way to get things done - the things you need, and not the things you don’t.
Whether it’s a small task or a large one, please reach out if you feel you need help.
Founder and Principal
Brooke Logan
Keeping overheads - and therefore the cost to clients - low is why we have modular elements that can expand and contract according to specific project needs.
​
We work the way you need us to work - be it strategy, implementation- or both.
​
I manage the relationship and the projects, and can call on a range of skilled providers in a variety of areas if, and when, needed.
Experience
It's one thing to have experience but quite another when that is couple with passion and enthusiasm. I genuinely love branding, marketing and PR, and all that goes with those activities. My experience includes:
​
-
Strategic and operational marketing and communications initiatives, including the development of marketing plans
-
Collateral and content review, creation and distribution
-
Website design and/or maintenance
-
Social media management, ATL and BTL advertising, SEO
-
System efficiencies and structural improvements
-
Budget management
-
Charity Scheme collateral and management of communications and donations (over $10m donated to charity)
-
PR
-
Event management
-
Sponsorship relationships
-
Tenders
-
Media and presentation training
Lisa Werner
Financial Planner at MPFS Private Wealth
Brooke Logan is one of the hardest working and dedicated people I have ever worked with. I worked with Brooke for about 8 years and her ability to take on any task/problem and come up with a solution was outstanding. Brooke has an excellent eye for detail, professional writing skills and is incredibly organised.
Michael Sherman
Owner, Blow-Up PTY Ltd
Without any hesitation I can say Brooke is the most professional, efficient, accurate, easily approachable client I have ever had... she has consistently pushed for the best quality work - often under extreme deadline pressures - yet always remaining calm, creative, friendly and positive... Brooke Logan is a gem and will be a shining asset for any company that is lucky enough to have her.
Josephine Gilbert
Not for Profit Professional
Brooke is dedicated, passionate and professional in every aspect of her work. I have had the pleasure of working with her on not for profit objects and her enthusiasm and wide knowledge is a true asset. Any company would be lucky to have her!